& # 39; Waterless & # 39; formulas make beauty products more powerful and sustainable


Photo: Courtesy of Skin and Senses

Photo: Courtesy of Skin and Senses

Here's a scary fact: by 2025, 1.8 billion people will live in countries with absolute water scarcity, while two-thirds of the world's population may live under water-stressed conditions. Considering water is crucial to maintaining life on earth, it is important that we try everything to preserve it, right?

The beauty industry thinks so. In the last few years, beauty companies with big names have included L & # 39; Oréal, Unilever and Procter & Gamble have made it their mission to significantly reduce water use in an effort to conserve this endangered and vital natural resource. While these big beauty companies are trying to reduce their carbon footprint by reducing water consumption, other, smaller brands are boycotting water use entirely by creating completely waterless formulas. & # 39; & # 39; Waterless & # 39;, & # 39; anhydrous & # 39; or & # 39; anhydrous & # 39; refers to water-free products and uses soothing botanicals and nourishing oils instead of creating more powerful solutions while reducing the need for preservatives and unnecessary fillers, "says Kili Anderson, co-founder of Skin and Senses.

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