Jordan is not a fashion capital—yet– but give Nafsika Skourti a few years. The native designer is given style credit for her homeland with a new name that exploits the country's rich history and its global potential.
& # 39; We think of Jordan as & # 39; a childhood best friend & # 39; explains Nafsika, who founded the line with her sister Stephanie. & # 39; You were close when you were 7, but (now) you are completely different people. Being back in Jordan after studying (at Central Saint Martins in London and L'école Lesage in Paris) is a bit like that. On the one hand, I refer to a culture that is so familiar and unchanging. On the other hand, I am constantly finding beauty (by) blending it with my contemporary point of view. "
Stephanie, a former Goldman Sachs advocate and alumnus, has had challenges as well as successes for our community. & # 39; Pattern cutters, models, photographers and stylists are very limited (in Jordan) … We work here with the raw talent and help them grow. & # 39; This includes their studio, which includes local artisans as well as refugee women who have expert embroidery and crafting techniques.
The success of the label is a fine balance: they create clothing for modern world women in a place with strict and strict dress code.
But the success of the label is a fine balance: they create clothing for modern women in a world with a strict and strictly applied dress code. (On our trip to the famous Citadel in the country, Stephanie herself was stopped by local police because of her mid-length skirt, which exposed & # 39; part of her legs.) Consider this: While their & # 39; Jerusalem & # 39; Jacket recently acquired by Victoria & Albert in London & # 39; A museum that is cool and inherently political has been seized on similar pieces by Jordanian customs because they & # 39; was controversial – in other words, because he was cool and inherently political.
& # 39; The Internet has created an extra dimension of connectivity, (so now) boundaries do not matter. "
The sisters embrace and acknowledge the challenge. "As a brand that celebrates sexy, we contradict our cultural norms for our continent and challenge our worldly perceptions (of Jordanian women)," says Nafsika. & # 39; Differences can only be addressed through an actual dialogue … The internet has created an extra dimension of connection, (so now) boundaries don't matter. & # 39; But whether you wear it in Amman or Chicago, the pieces of Nafsika Skourti certainly do.
Visit nafsikaskourti.com to purchase the collection
Tyler Joe is a Hearst staff photographer, contributing to Elle, Harper's Bazaar, Marie Claire, and more.