In the 1980s, Frank Buckley, founder of Canadian cough syrup company Buckley, coined the slogan of the brand: "It tastes terrible. And it works." This resulted in a significant increase in the brand's market share at the time. The premise was simple: Although the product had a nasty taste, customers bought it because it was considered so effective.
There is a long-standing idea that the use or use of medicines should not be a pleasant experience. The same line of thinking can be applied in the skincare industry, which is full of examples of backed-up scientific products that have cult-like followings of dedicated fans, despite their notorious scents. But as the products' reputation has strengthened over the years and cemented them as part of the elite cult-favorite category, their seemingly unattractive flavors have actually added to their appeal?
These classic skincare products are becoming increasingly polarizing
& # 39; acne-neutral & # 39; can be & # 39; better measure than & # 39; acne positivity & # 39;
The Enduring Appeal of the Skin-Care Ingredient Origin Story
Take for example vitamin C serums. It may currently be best used when it comes to skin tone evening formula, but if you've ever used one (it's not heavily loaded with artificial scent), you know it smells like hot dog water. That unfortunate yet familiar scent contains & # 39; a number of vitamin C serums on the market, such as SkinCeuticals C E Ferulic.
The serum, launched in 2005 as a result of 40 years of research, is often considered the gold standard of topical vitamin C formulas. CE Ferulic "has a short list of ingredients to indicate that there is less chance of irritation," explains cosmetic chemist Lalita Vedantam. "Vitamin C at 15%, along with tocopherol and ferulic acid, is a fantastic combination of antioxidants. The formulation is stable and can effectively fight free radicals." In short, it works, and it has the scientifically backed receipts to prove it.
However, the smell of the serum is less well documented. "The etiology of the smell of CE Ferulic remains a mystery," explains Dr. Evan Rieder, dermatologist, who is one of only three doctors in the United States. in both dermatology and psychiatry on board, "because there are so many other vitamin C and E-containing products on the market (that do not share its scent)."
Other noteworthy comments on the "hold your breath" application are: Sunday Riley Good Genes (claimed to smell like fake yogurt), Biologique Recherche Lotion P50 (made with vinegar, and horseradish, onion extract and smells, like that) and SK-II Facial Essence (the fermented yeast included in the formulation is probably responsible for the funky acidic aroma).
But besides their flavors, which, for the sake of simplicity, we can group under the & # 39; hot garbage & # 39; category, these products are believed to have a very dedicated range of fans around the world.
Although concrete data on the relationship between the odor of & # 39; product & perception of consumer efficacy are mostly non-existent, & quot; we can (just) assume that something about the medicinal quality of & # 39; is a product that can make the consumer believe that it works, "says Dr. Rieder voor. The data on the fragrances of beauty products is aimed at the differences between men and women in these formulas. Studies show that women are more likely to use an "overall" image of their beauty regimen "and are more willing to use something with an unpleasant or no odor if they believe it works," says Dr. Rieder.
If the hypothesis that a medicine scent product is used by users, experience a product as more effective is Where, how can luxury designer skin care lines compete these days? "When I think of (brands like) Dior and Chanel, I usually think of their scents and makeup (lines), rather than skin care," Vedantam says. "This may be partly due to the fact that their products are very (artificially) fragrant. Until a few years ago, this would not have been an issue because consumer buying decisions were influenced by the scent of & # 39; a skin care product. "(Remember the days before Reddit made sure we all have an ingredient handbook available at all times?)
"But recently that has changed," Vedantam says. "With the influx of indie brands showing an unconventional approach, fueled by YouTube and Instagram bloggers, consumers are now more informed about the science of skincare than ever before." The same can be said for newer, Instagram-famous brands whose ethos revolves around fruity flavors. These products can often read younger, says Vedantam, but even those consumers who have become more popular in the past over fruity, striking notes are beginning to dodge, instead of possibly searching for less annoying formulas with fewer additives.
As consumers demand more brand transparency, learn to analyze ingredient lists, and read dozens of reviews before buying a product, skincare purchases become less dependent on pleasant (or overly sweet) flavors. Two decades ago, we would not have been caught dead without a generous coating of marshmallow-scented body cream. (Remember Jessica Simpson's entire body product line from the early aughts?) These days, even in the form of a luxury moisturizer from a designer brand, scents have become quite a dirty concept, largely 60-70% of women and 50-60% of men worldwide claim to have it Sensitive skin.
This brings us to the natural beauty industry's role in this whole evolution. It's no secret that the category is not regulated by the FDA and that it can often come with obscure research, especially when compared to products from large, established brands with the resources to fund clinical studies. The natural beauty industry is also known for the frequent use of essential oils for fragrance formulas; but the problem is that essential oils are often cited as irritants. "Sometimes & # 39; earthly & # 39; fragrances are actually added to give the product & # 39; a & # 39; natural & # 39; fragrance, & # 39; Vedantam explains. While you may be enjoying the invigorating aroma of tea tree oil keeping in your morning serum, or the relaxing scent of lavender oil in your night cream, are not necessarily ingredients that are easily tolerated by all skin types, and can cause irritation, allergic reactions and even some burns.
While consumers are certainly encouraged to do their own research and learn how their skin reacts to different ingredients, it is not the case to use well-tested synthetic products if they have a trial and error with a view to your face. is that the major industries that manufacture these products have research and development budgets that most green beauty industry players can't compete with, & # 39; Rieder. At the end of the day, just as medicinal scents do not guarantee efficacy, & # 39; natural & # 39; scents not the skin health.
"I think there is a certain kind of person who wants skincare products to have some sort of scent," says Dr. Rieder. From the consumer side, "the aromatic quality – whether positive or negative – of the (product) can provide a sense of efficiency, whether the product works or not." But he thinks it's the result of consumer behavior rather than brand marketing. "I'm sure the businesses (behind beloved but unfortunately fragrant skincare staples) prefer their products to be pleasant or flavorless. The fact that people love them, despite the smell, is a testament to their quality. "
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