Fashion history lesson: the origins and exploding growth of Athleisure

Berlin street style.

Berlin street style.

Welcome to the lesson in the history of fashion, in which we delve deeply into the origins and evolution of the most influential and ubiquitous businesses, icons, trends and more of the fashion industry.

It seems the whole world is & # 39; recreation & # 39; gone. We are surrounded by Lululemon yoga, Yeezy sneakers, Nike sports bras and Outdoor Voices exercise skirts. Experts believe it is a $ 300 billion international industry and is expected to grow in the coming years, as no one appears to be immune. Like Lisa Armstrong from Harper's Bazaar writes in the September 2016 issue, "Even fashion-hard romantics, bohos and glamor junkies & # 39; had a good idea at this relaxing moment."

But why? & # 39; Part of it is due to science. Designers nowadays have access to easily washable and sweaty fabrics, making them comfortable and practical for everyday use. It's a big news in a society that values ​​fashion that can be worn for different occasions and in different places. Today's designers have seized the trend and worked with it, increasingly launching their own recreational lines (Stella McCartney with Adidas, Tory Burch started Tory Sport) or including athletics in their regular collection. Celebrities also love to make money and work with brands to bring their own versions of atleisure to consumers. (Kate Hudson founded Fabletics, Beyoncé gave us Ivy Park. Rihanna collaborated with Fenty Puma, to name a few.)

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