From the opening scene, beauty & # 39; s major role in the award-winning series Amazon The Prime "The Marvelous Mrs. Maisel" in Amazon Prime: opens the show with the titular character sneaking out of bed while her husband quickly falls asleep to remove a frightening regimen of cold cream and curls, adjust a careful face full of makeup and then crawl back under the lids to pretend she just woke up. Not only does it shock the viewer when Midge Maisel is significantly more disrupted later in the same episode, but it also provides a clear look at the character's lifestyle in the fifties – and the specific, appearance-related society of real women that period.
It is not lost Rachel Brosnahan, the actress who has now spent three seasons personifying the character (season three will debut in December). She has clearly spent a lot of time thinking about the lens through which we as modern viewers experience Midge's beauty routine and how it relates to contemporary cultural consciousness. & # 39; Especially on social media, it's so easy to be judgmental about the things that make other people feel good, & # 39; she told Fashionista during a recent interview in New York. & # 39; The Midge beauty routine is so different from mine and at first glance I think the immediate reaction from me, and so many other people was that, as society expected women to look in a certain way – what a burden. But Midge's routine makes her feel powerful. And although mine is really different, it's what makes me feel good. "
As the face of Cetaphil, Brosnahan is particularly considerate of what beauty and self-care can do for people: "I think it's important to be able to approach beauty in your own way and not necessarily feel that you have to do what other people do or judge what other people do no. people do it to make them feel good. & # 39;
We got the chance to find out exactly what her approach to her own beauty routine entails, the tips she got on set and how she was able to boast such drastically different hair colors. Read on for the highlights.
Did playing Midge in "The Marvelous Mrs. Maisel" affect your personal style or approach to beauty in any way? Do you find yourself more attracted to the kind of vintage aesthetics?
I think it's a little bit the opposite. I appreciate that we can't wear makeup in our real lives right now, and women aren't expected to look at the grocery store every day. While I think that depends on where you live – in L.A., that may not be so true. But I definitely have an appreciation specifically for how much a bold lip can wake your face. I've never really worn lipstick in my everyday life, it's still not something I use regularly, but I have a sincere appreciation for how literal, even if you do nothing else, if you & Put on a bold lip, your entire face can wake up and you feel more awake than you feel inside.
How would you describe your approach to beauty?
Less is more. I feel most beautiful when I look to myself. As someone who is lazy with beauty, I like things I can do with my fingers, I like things I can do in the back of a cabin.
What does your beauty routine look like?
My skincare routine is pretty simple. I wake up in the morning, I use the Cetaphil Gentle Skin Cleanser, I have been using it ever since – for ten years – in the morning. I like to use it without water because I just put it on a cotton round and rub it all over. I feel like it fits moisture. I follow it with the Vintner's Daughter Botanical Serum, and then the Cetaphil Daily Moisturizer with SPF 15. For someone as fair as I am, it's really important, especially in the winter, because that's when I'm most inclined to forget to love sunscreen throughout the day.
At night it is almost the same routine, but I use the detergent with water to remove the makeup or dirt from the day. And then I use the soft makeup remover to take off my eyes and lips. After sitting down, I loved the (Cetaphil) Ultra Healing Lotion, especially when it gets cold. My skin gets really dry. This is one of the biggest problems I struggle with in the winter, especially on my body, elbows and knees. I am absolutely obsessed with this lotion.
What about makeup? Do you have a lip color?
I love Ilia's lipsticks. My makeup artist, Lisa Aharon, introduced me to them. They are incredible. I'm obsessed and have so many colors and we're using it now on the program as well. I like that they are made with natural ingredients – you end up eating a lot of lipstick because you wear it throughout the day.
How about your hair? You had to go back and forth from brunette to blonde, so your hair has to go through a lot.
I'm a natural blonde, so I went back to my roots, but I've been working with the same colored person for six years: a woman named Kitty Geller Bumble and Bumble. She is phenomenal. We did it slowly, which helped keep most of my hair on my head, but I love Olaplex. Olaplex is the best friend of a blonde, and I like hair masks – I sometimes change it up and put a hair mask under my wig so my hair can sit so that it soaks up during the day and then rinse. it goes out at night.
Can you tell me a little bit how your process of switching to Midge is when you film?
I have about two hours in the morning for hair, make-up and wardrobe before we start shooting. I come in in the morning and I did all my skincare routine at home. Then we first do a wig preparation to prepare my hair to go into the wig. Then it's the eyeliner and lips and blush and a few lashes, individual lashes. And then we jump on the wig, which is fortunately pre-set. I'm wearing a modern corset, fortunately I'm not in complete laces, which would be hell. But yes, these are many steps.
Did you feel that the process helps you gain more character?
Absolutely. The length of time for the transformation slowly gives me mornings, helps me wake up, helps me look in the mirror. I don't feel like the character until I look in a mirror, and I see it all together. I walk differently. I like myself differently.
Do you have something like a self-care or wellness routine, especially if you work a lot or travel a lot as you do?
Yes. I'm kind of a mask junkie. I really like the forced meditation of masks. Once you've put on a mask, you can no longer do anything, you just have to be quiet and magically do it. So I really love wearing the Cetaphil Purifying Mask, which was a bit of a nerve-wracking experience for me to try, because traditionally as someone with a super sensitive skin, everything that says & # 39; purification & # 39; – I'm heading the other way. But I liked it. It makes my skin feel clean and clear without drying it. It's not a mask that dries up and really gets cakey and stiff; it feels like it's soft enough to use & # 39; several times a week if I have to, if I have a particularly heavy makeup week. I really like wearing a mask, lying in my bed, snuggling up my puppies and listening to a podcast or something.
This interview has been edited for clarity.
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