The Ralph Lauren Corporate Foundation announced today that they will donate $ 10 million to help those affected by the virus. The funds will be distributed across a variety of causes, including the First Aid Foundation, the World Health Organization's COVID-19 Solidarity Response Fund, and more.
Ralph Lauren, in a press release posted on the brand's website this morning, more than ever before, in this time of need, to support each other, added the company to the list of the biggest names in fashion that participate in the fight against the coronavirus.
Ralph Lauren will provide financial assistance to its employees through the Emergency Assistance Foundation for those "who have to deal with special circumstances such as medical, aged care or child care needs." As an outdated fashion brand, a portion of the money is also donated to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 – the brand's inaugural address ; to support the American fashion community affected by the pandemic. & # 39;
“The heart of our business has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for each other. In the past weeks and months, the spirit has never faltered, & # 39; Lauren, executive chairman and creative chief, said in a statement. & # 39; We believe that no matter who you are or where you come from, we are all connected. That is why we take substantial steps to help our teams and communities through this crisis. "
On Instagram, the brand announced that the selected Ralph Lauren stores will be temporarily closed and employees will still be paid at closing.
In addition to the generous donation, Ralph Lauren is also preparing to manufacture pharmaceutical protective materials such as gowns and masks for leading workers. According to WWD, the brand is working with its US team to create 25,000 insulation dresses and 250,000 masks.