These women are working on modernizing the wig and hair extension industry


Photo: Courtesy of RadSwàn

Photo: Courtesy of RadSwàn

Global market research firm Mintel predicts that African American consumers will spend only $ 1.75 billion on hair care products. And while the focus has long been on items such as shampoo, conditioner and style products that came to mind with natural hair (still important!), It is also beginning to transition to wigs and extension pieces. This is largely due to the work of a handful of black women who not only want to disrupt the market, but also improve, by introducing quality hair into a variety of textures.

Stephanie Nolan first got the idea to start XOXO Virgin Hair while working as a model in the early 2000's. She noted that hairstylists spent most of the preparation time fighting and fighting with the weave she was destined to wear at the time. "They would have fewer experiences if they worked with hair extensions or wigs that just didn't work together," she says. & # 39; And it would eventually take photoshoots. & # 39; Although she has mostly experimented with tissue in her personal life, the hair she bought did not meet her expectations as far as performing. & # 39; I know the everyday woman doesn't have time to wrestle with her hair in the morning either, because she has to be at work at 8:30 in the morning, & # 39; she says. & # 39; And spending a lot of time on hair just loves eating breakfast, so many things can commute. & # 39; So Nolan created her business in 2014 with ease, convenience and most importantly, quality in mind.

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