Courtesy of Tiffany & Co.
Today is an important day for Tiffany & Co. as the brand opens the Tiffany Flagship Next Door, a temporary flagship location at 6 East 57th Street. The brand’s iconic 727 Fifth Avenue venue, known to buyers and Audrey Hepburn fans, will be closed for renovations until late 2021. But, without fear, the Flagship Next Door will still offer an unforgettable shopping experience in the meantime. The four-story, Art Deco-inspired oasis certainly provides a fresh opportunity for the timeless brand.
The new 57th street location, first opened in December with the Tiffany & Co. Men's Pop-Up Shop, which promotes the brand's recent Tiffany Men collection. The second floor of the Flagship Next Door will continue to be dedicated to this line, while the rest of the store spans the entire resorts of Tiffany, from engagement rings to home goods. Depending on what is sold, each floor has its own visual concept – an aesthetically different shopping experience is just an escalator. The store also features private sales rooms on each floor and an exclusive VIP salon for fashionistas and enthusiasts.
Tiffany's new home is also a series of design partnerships for the trendsetters among us. The 57th The street flagship has a floor-to-ceiling atrium created exclusively to house these collaborations, supplemented by a changing layout every few months. The modern space will certainly turn heads, with its vaulted ceilings and classic Tiffany blue accents. Although the store may be experimental, the aesthetics are inspired by Tiffany's enduring style that we all know and love.
Although two years seem like waiting (the Blue Box Café will remain closed during renovations), the Flagship Next Door offers more than enough to satisfy our Tiffany desire. Absence makes the heart bigger, so the refurbished flagship of Tiffany will almost certainly be worth the wait.