Targeted Ads is the 2019 version of & # 39; poltergeist. They follow me everywhere, until I inevitably get angry. Do you see what I see ?! One such example is UZ Unframe the Lip's Lip Treatment – the five shades greeted me each time I opened Instagram. Finally, I began to see the familiar tear-shaped, slim, lucite-esque bottle on Little Italy scaffolding and large-scale billboards. Heck, a big ad was recently posted on the west side of the building in which the flagship Glossier's New York was built. But a conversation with social media editor Eva Alt was my first indication that this magical balm didn't just exist in my head. & # 39; Did you try the new UZ lip hydrator thing? & # 39; She asks and continues: & # 39; This is the first beauty product in a while that caught my attention the right way! & # 39; The promise sounds too good to be true. leather to moisturize your lips. You will never need a lip balm again. Are you sold? I was too. I called them that day.
UZ claims that what keeps lips hydrated overtime is a brand ingredient called Multi Flora – a prebiotic derived from lactic acid. By keeping the microbiome of your skin healthy, they explain, the lips stay hydrated longer. But if you & # 39; Multi Flora & # 39; on the ingredients list, you will not be able to find it. Instead, you will see the same ingredients as in your favorite lip balms (lanolin, wax and dimethicone), plus one Enterococcus faecalis. It notices the brand is the scientific name for their Multi Flora compound. It also occurs in human poop.
E. faecalis (do you now see the Latin root of faeces?) Occurs naturally in your intestines and intestines. It is good and completely harmless there, but it can cause problems if it enters places it is not supposed to be. In fact, the CDC notes that E. faecalis is "responsible for about 80 percent of human infections." Infections such as UTIs, oral root canal infections and wound infections … a lip balm?
Fortunately, E. faecalis actually has more than 50 years of documented commercial use as a prebiotic. It is often incorporated as a fermenter in the processing of foods such as cheese and sausage, and in Europe it is prescribed to treat IBS. But all this is taken in. E. faealis – there are few studies on its use as topical.
This study shows its potential as a treatment for acne, but your lips don't get acne; they do not have sweat glands or hair follicles, so you cannot experience clogged pores on them. (The lip line is another story.) And if your lips don't produce their own sebum, let me ask you what natural obstacle a prebiotic lip treatment would actually be strengthen. While UZ credits Enterococcus faecalis with increased glycerine and fatty acid production, I could not find any scientific studies to support it.
While using UZ's treatment completely (E. faecalis is safe to absorb in small quantities), I'm not entirely sure if it does what the brand claims to do. After two weeks of use, my lips feel moisturized, sure, but no more than when I regularly use any other lip balm. So, poop lip balm? It might be too soon to tell.
Photo via ITG